SELLING TO BABY BOOMERS

RESEARCH FOR NEW BOOK

I am currently writing and researching my next book about marketing to the Baby Boomer Generation and you could create some of the content. As part of my research, I am speaking to groups of salespeople in the Calgary area who are currently spending some, or all of their time marketing to people between the ages of 45 and 65. If you are part of a sales organization that is currently engaged in this process, I will share my research to date, along with my 40 years of sales experience in a 1 to 1.5 hour presentation. The book will be ready for release in mid-winter and I will begin a speaking tour shortly after, during which I will be charging in excess of $1,500.00 per engagement, for much the same content.

Benefits to the participants:

• find out who the Boomers really are
• what motivates them
• how they spend their money
• their concerns, fears, influences
• retirement plans, career changes, attitudes
• activities, advertising response
• learn how to connect and gain their confidence
• sales strategies, relationship building
• the marketing "sweet spot"
• segmentation, personality profiling
• demographic and psychographic factors

Bonus Material:

• a few "war stories" from the trenches
• laugh with a genuine Baby Boomer
• keys to increasing sales
• questions will be encouraged and welcomed
• free e-newsletter to participants

What's in it for me?

The questions and discussions during the presentation help me to focus the writing so that the book will help the marketing efforts of salespeople across the country.

This is an opportunity to learn about the Baby Boomer Generation from one of their own who will help financial, travel, insurance and other consultants along with realtors, bankers and business professionals to understand the largest demographic on the planet.

This presentation will make a significant difference in the confidence and the results of the participants.

Once the book is in print and the presentation begins to roll out at large conventions and meetings, the price will be over $1500.00. For a VERY limited time, from now until Christmas and subject to availability, the price for this presentation is only $249.00.

If this will benefit your organization, or another that you know of, then call Bob Bannon at 403-880-8264 or send me an email.

This offer will not be repeated, at this price, so act quickly to secure this unique, motivational and informative presentation for your sales force.