This is a tricky one for the younger business professional trying to create a level of expertise with a generation that is usually arrogant and often dismissive of ideas put forth from what they think of as less experienced sources. Take some comfort in knowing that this generation gap has existed from the beginning of time and it is rarely personal. As boomers, we went through the same thing but what is the best approach for today's young marketer?
A few bits of advice:
- stay away from techno-babble
- don't TRY to impress with your superior knowledge (even when it's true)
- connect information and facts with their effect on the customer (benefits)
- listen to the comments and questions before replying (full of clues)
- keep clarifying without "talking down"